January 16, 2024

Cone Denim to showcase first fabric styles made with CIRCULOSE® at Kingpins New York

Cone Denim® will showcase its first denim fabrics made with CIRCULOSE® fiber at Kingpins New York


Greensboro, N.C. Cone Denim® will showcase its first denim fabrics made with CIRCULOSE® at Kingpins New York on January 24 – 25 at Pier 36 Basketball City in New York, New York. The pilot launch of these new styles underscores Cone Denim’s ongoing commitment to driving change toward a sustainable future in denim manufacturing.  


Cone Denim’s design and product development teams have collaborated to bring two new fabrics, Wonderwall and Eden, to market. Both products were developed using viscose made with CIRCULOSE® and will be featured at Kingpins New York (White Area, Booth #7). 


“In creating these products, we’ve challenged ourselves as denim producers to develop fabrics that promote circularity in fashion with increased percentages of circular and recycled raw materials,” said Pierette Scavuzzo, Director of Product Design for Cone Denim. “It was also essential in our design goals that these fabrics have extensive reach within a brand’s denim program to promote the scaling of this circular yarn innovation.”   


The first style, Wonderwall, is a mid-weight, rigid fabric containing an innovative blend of Recycled Claim Standard (RCS) certified pre-consumer recycled cotton, Tencel®, and 29% Regenerated Viscose made with CIRCULOSE®. The denim fabric style is suitable for a variety of fits, sizes, and genders. The fabric character captures the spirit of Cone Denim’s Spring Summer 2025 collection concept “Etched in Texture” with plenty of surface texture and softness.  


The second style, Eden, is Cone Denim’s complimentary product to Wonderwall made with 31% Regenerated Viscose made with CIRCULOSE®. This denim fabric combines the best of all worlds with the use of circular fibers, authentic texture, and stretch for added comfort. Eden’s stretch level is flexible enough to accommodate a variety of silhouettes.  


CIRCULOSE® is a next-generation raw material derived from the recovery of cellulose found in worn-out clothing and transformed into a dissolving pulp made from 100% recycled textiles. The pulp serves as the foundation for various types of regenerated fibers including viscose, lyocell, modal, acetate, and other man-made cellulosic fibers. These fibers are then spun into yarns, woven or knitted into fabrics, and finally cut and sewn into new high-quality textile products. 


Renewcell, a pioneering leader in textile recycling innovation, announced the launch of the CIRCULOSE® Supplier Network last year. The network is comprised of yarn and textile producers committed to advancing the use of CIRCULOSE® in apparel production. Cone Denim was the first denim mill in North America to join the CIRCULOSE® Supplier Network.   


Cone Denim is focused on a sustainable future and has established targets for incorporating preferred fibers in the denim fabrics it designs, develops, and brings to market. Advancing the adoption of circularity is among several sustainability initiatives Cone Denim continues to pursue.  

Since 2022, Cone Denim has been actively participating as one of the U.S. trial partners for Accelerating Circularity, a nonprofit that catalyzes new circular supply chains and business models to turn spent textiles into mainstream raw materials. Through this program, Cone Denim has incorporated recycled and circular fibers into products at scale. This includes offering denim brands RCS-certified, post-industrial waste (PIW) recycled cotton from its mills in China and Mexico.  


Cone Denim is focused on a sustainable future. Over the past five years, the company has invested more than $13 million in new equipment installation and advanced processes that lessen the environmental impact of its manufacturing operations. Cone Denim has a roadmap with established targets across water conservation, energy and greenhouse gas reduction (including validated Science Based Targets), waste reduction, and sustainable product development to support the UN Sustainable Development Goals. 

In creating these products, we’ve challenged ourselves as denim producers to develop fabrics that promote circularity in fashion with increased percentages of circular and recycled raw materials.

- Pierette Scavuzzo, Director of Product Design for Cone Denim

About Cone Denim

A leading denim innovator for more than 130 years, Cone Denim® delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes sustainable practices through its Sustainblue™ denim fabrics representing the highest standards in responsible manufacturing and Cone’s commitment to making a positive impact in its communities. From performance denims and superior S GENE® technology to vintage re-creations of Cone Deeptone Denim™ reaching back to the early 1900s, Cone offers unique collections of Performance, Stretch, Selvage, and Distilled Indigo™ denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of Elevate Textiles, Inc., with manufacturing capabilities in Mexico and China and a global network of sales, product, and merchandising professionals based out of Greensboro, N.C., New York, Los Angeles, and Hong Kong. To learn more, visit us at conedenim.com, LinkedIn, Instagram, and Facebook or elevatetextiles.com.


About Re:NewCell AB (publ) (“Renewcell”): Renewcell is a Swedish sustain-tech company that developed a patented process that enables the recycling of cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a new material called CIRCULOSE®. Fast Company named Renewcell one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards. CIRCULOSE® was also included on TIME Magazine’s list of the 100 Best Inventions 2020. Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, the award-winning company’s vision is to make fashion circular.

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