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Welcome to the new wave of denim sustainability.

As part of lowering our impact on the environment and conserving Earth’s natural resources, our water conservation initiative focuses on SDG #6: Clean Water and Sanitation. To reduce water usage we have installed a new, state-of-the-art, Zero-Liquid Discharge wastewater treatment system at our mill in Parras, Northern Mexico.

%
  • This system will recycle 90% of the water used during denim manufacturing.

Our reverse osmosis & ultrafiltration system will save...

K
gallons per hour
K
gallons per day
M
gallons per year

We’re not changing the manufacturing process, just the water treatment process.

The fabric appearance and specs remain the same, but with 90% water savings. You get the same great fabric, but now made with only 10% of the water used previously.

We’re not changing the manufacturing process, just the water treatment process.

The fabric appearance and specs remain the same, but with 90% water savings. You get the same great fabric, but now made with only 10% of the water used previously.

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