Welcome to the new wave of denim sustainability.
As part of lowering our impact on the environment and conserving Earth’s natural resources, our water conservation initiative focuses on SDG #6: Clean Water and Sanitation. To reduce water usage we have installed a new, state-of-the-art, Zero-Liquid Discharge wastewater treatment system at our mill in Parras, Northern Mexico.
Our ZLD system incorporates biological treatment, ultrafiltration and reverse osmosis processes to provide water to be recycled back into the denim production process.
We’re not changing the manufacturing process, just the water treatment process.
The fabric appearance and specs remain the same, but by recycling water in our facility we will reduce our annual water consumption from ground wells by more than 100,000,000 gallons per year.
