Welcome to the new wave of denim sustainability.
As part of lowering our impact on the environment and conserving Earth’s natural resources, our water conservation initiative focuses on SDG #6: Clean Water and Sanitation. To reduce water usage we have installed a new, state-of-the-art, Zero-Liquid Discharge wastewater treatment system at our mill in Parras, Northern Mexico.
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This system recycles 90% of the water used during denim manufacturing. No wastewater is discharged into the environment.
We’re not changing the manufacturing process, just the water treatment process.
The fabric appearance and specs remain the same, but with 90% water savings. You get the same great fabric, but now made with only 10% of the water used previously.
