April 17, 2024
Cone Denim to Introduce COLOURizd™ Sustainable Color Technology at Kingpins Amsterdam
Technology to be featured in Cone Denim® Community Collection, Forest Conservation fabrics
Greensboro, N.C. – Cone Denim® will debut COLOURizdTM sustainable alternative technology for denim at Kingpins Show Amsterdam, April 24-25. This technology, developed by COLOURizd LLC, allows for a wide range of colors and textures while minimizing processing steps, resulting in a more sustainable and efficient approach to textile coloration.
“Cone Denim is excited to launch this unique innovative color technology,” said Cone Denim Director of Innovation Caitlyn Holt. “Not only is this a first for Cone, but it is new to the industry. This technology will allow us to have a quantifiable impact with unprecedented natural resource savings per yard produced.”
COLOURizd’s revolutionary QuantumCOLOURTM technology transforms textile coloration by directly infusing pigments and a binder into the yarn fibers. This advanced process enhances the yarn with vibrant colors, can create visual texture, and also eliminates the need for traditional dye baths and lengthy wet processing. By doing so, it significantly reduces environmental impact, paving the way for a new era in sustainable fashion. It is bleach-safe and provides excellent shade matching and color consistency.
“At COLOURizd, we’re not just changing the way we color textiles; we’re redefining the future of sustainable fashion,” said Jennifer Thompson, CEO of COLOURizd LLC. “Our partnership with Cone Denim showcases the power of COLOURizd’s QuantumCOLOUR technology to revolutionize textile coloration. Together, we are proving that sustainability and vibrant fashion can go hand-in-hand, paving the way for a greener industry.”
The technology is part of Cone Denim’s Sustainblue™ Collection, an environmentally friendly start-to-finish approach for making responsible denim. Compared to conventional reactive dyeing processes, COLOURizd technology allows for a 50% reduction in energy use at the dyeing process, a 73% reduction in carbon footprint, and a 98% reduction in water usage at the dyeing process.
COLOURizd will be featured in Cone Denim’s Community Collection Forest Conservation fabrics supporting the Rainforest Alliance. Created in 2019, the Cone Community Collection of fabrics are designed to support and raise awareness for worthy causes that align with the values and soul of Cone Denim®.
The Rainforest Alliance solves urgent environmental and social challenges by fighting deforestation and climate change, building economic opportunities, and improving working conditions for rural people. The team works to conserve critically important forests and cultivate more sustainable livelihoods through sustainable agriculture training, certifications, and landscape projects in more than 60 countries worldwide.
Cone’s Forest Conservation denim is the fifth to launch in the Cone Community Collection. Made from Cone Denim selvage, this launch features fabrics with a green shade promoting forest conservation awareness. A portion of total sales (yards) from these fabrics will be donated to the Rainforest Alliance.
Holt continued, “With the combined inspiration of raising forest conservation awareness and beautiful forest shades, we created a capsule collection of authentic Cone Deeptone Selvage in a unique green color. This capsule and partnership allow us to continue our commitment to sustainable practices that define the foundation for our vision of tomorrow.”
Cone Denim is excited to launch this unique innovative color technology, not only is this a first for Cone, but it is new to the industry. This technology will allow us to have a quantifiable impact with unprecedented natural resource savings per yard produced.
- Caitlyn Holt, Cone Denim Director of Product and Innovation
About Cone Denim
A leading denim innovator for more than 130 years, Cone Denim® delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes sustainable practices through its Sustainblue™ denim fabrics representing the highest standards in responsible manufacturing and Cone’s commitment to making a positive impact in its communities. From performance denims and superior S GENE® technology to vintage re-creations of Cone Deeptone Denim™ reaching back to the early 1900s, Cone offers unique collections of Performance, Stretch, Selvage, and Distilled Indigo™ denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of Elevate Textiles, Inc., with manufacturing capabilities in Mexico and China and a global network of sales, product, and merchandising professionals based out of Greensboro, N.C., New York, Los Angeles, and Hong Kong. To learn more, visit us at conedenim.com, LinkedIn, Instagram, and Facebook or elevatetextiles.com.
About COLOURizd LLC
COLOURizd LLC is a global textile equipment manufacturer with offices in North Carolina and Hong Kong. Specializing in a revolutionary coloration technology, COLOURizd dramatically reduces environmental impact and infrastructure requirements compared to traditional, polluting dye methods. This advanced technology, the result of over 15 years of research and investment, allows for the precise application of color to yarn, achieving a range of desired effects from solid to washed-down appearances without aggressive or toxic finishing treatments. Notably, COLOURizd’s system preserves fiber strength, reduces manufacturing time, consumes only 1 liter of water per kilogram of yarn, and completely eliminates effluent discharge, making it a leader in sustainable textile production. For more information about COLOURizd and its innovative solutions, please visit https://colourizd.com.
About Rainforest Alliance
The Rainforest Alliance is an international non-profit organization working at the intersection of business, agriculture, and forests to make responsible business the new normal. The Alliance protects forests, improves the livelihoods of farmers and forest communities, promotes their human rights, and helps them mitigate and adapt to the climate crisis. From its start in Central America more than 30 years ago, Rainforest Alliance work includes farmers and forest communities, companies, and consumers—all working together to conserve critically important forests and cultivate more sustainable livelihoods. Today, Rainforest Alliance has sustainable agriculture training and certification, as well as landscape projects, in more than 60 countries around the world.