May 19, 2022

Cone Denim Launches Mental Health Awareness Collection

Supporting Mental Health Awareness Month


Greensboro, NC — Cone Denim®, a global leader in denim authenticity and sustainable innovation for more than 130 years, is excited to launch its Mental Health Awareness Selvage Denim in support of Mental Health Awareness Month. This is the newest fabric within the Cone® Community Collection, a series of fabrics designed to support various causes and organizations that align with the values of Cone Denim. Cone will donate a portion of sales related to the newest selvage to the Child Mind Institute, a nonprofit dedicated to transforming the lives of children and their families struggling with mental health and learning disorders. 


“Cone is thrilled to be able to use its platform to make a positive impact,” said Cone Denim President Steve Maggard. “Everyone knows someone who has been affected by mental health challenges. Increasing awareness of the importance of child mental health and the resources available is more crucial than ever. We are excited to partner with the Child Mind Institute and support their efforts to give children and families the help they need.” He added, “We are always exploring new partnerships in an effort to support our customers and employees while also raising awareness and money towards significant social concerns of our time.” 


This new Cone Community fabric is designed in an iconic Cone Denim 80’s-inspired construction in a bright Distilled Indigo™ shade with a green selvage ID to represent mental health awareness. This denim construction is engineered to be versatile for size, fit, and gender. Denim can be a very personal and even sentimental part of anyone’s wardrobe. It is Cone’s hope and inspiration to create fabrics such as the Mental Health Awareness selvage with meaning and purpose in mind as a way to deliver impactful messaging. Cone Denim has been committed to creating collections that support individual causes since 2019, with this newest green selvage being the fourth launch in the Cone® Community Collection. 


Cone launched its Breast Cancer Awareness Collection with a nod to pink, partnering with the Alight Program, which provides financial, educational, and emotional support to women and families navigating diagnosis and treatment. Secondly, Cone released its Pride Selvage Community Collection, incorporating the rainbow colors of the pride flag and donating proceeds to the HRC Human Rights Campaign, a group that focuses on achieving equality for the LGBTQ+ community. Cone also created Clean Water selvage denim, a water-inspired design supporting efforts to end the global water crisis around the world. Proceeds benefit, a nonprofit organization that has transformed millions of lives by providing access to clean water. Cone’s commitment to minimize its water usage and lower environmental impact align well with and expand well beyond its Clean Water selvage fabrics. 


Contact your Cone Denim representative or visit to learn more about this newest Mental Health Awareness denim and the rest of the brand’s Community Collections. Learn more about the Child Mind Institute at 

We are shifting the narrative to carve out a space to explore, have fun, and create a positive space.

About Cone Denim

A leading denim innovator for more than 130 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes sustainable Contact: Delores Sides (336) 379-2903

practices through its SustainblueTM denim fabrics representing the highest standards in responsible manufacturing and Cone’s commitment to making a positive impact in its communities. From performance denims and superior S GENE® technology to vintage re-creations of Cone Deeptone DenimTM reaching back to the early 1900s, Cone offers unique collections of Performance, Stretch, Selvage, and Distilled IndigoTM denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of Elevate Textiles, Inc. with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC, New York, Los Angeles and Hong Kong. To learn more, visit us at, LinkedIn, Instagram, and Facebook, or

Next Story