Cone Denim Furthers Sustainability Initiatives with Focus on Regenerative Cotton
Greensboro, NC — Cone Denim®, a global leader in denim authenticity and sustainable innovation for more than 130 years, is proud to further its sustainability commitment by focusing on incorporating regenerative cotton in its premium denim styles. In collaboration with Regenagri®, an international regenerative agriculture initiative that helps organizations reach new levels of sustainability, Cone’s goal is to increase access to sustainably sourced cotton grown using regenerative agricultural practices while also working on various programs to help its customers and brands achieve key sustainability actions.
Cone Denim is proud to be an advocate for regenerative agriculture as a more sustainable approach to farming and way to minimize apparel’s global footprint. By working with nature, these practices help improve soil health by restoring the soil’s organic carbon. Regenerative practices include no-till agriculture, use of cover crops, diverse crop rotations, in addition to reduced use of fertilizer or pesticides. Cone is in full support of the Regenagri® initiatives that support organizations transitioning to holistic farming, including prioritization of increasing soil health and biodiversity, reducing greenhouse gas (GHG) emissions, and sequestering CO2. Regenagri’s® certification is backed by the Control Union, which helps develop services around the sustainability of supply chains that feed into many markets including textiles. Regenerative farming is a journey, not a destination, and so continuous improvement is required. Cone is assisting brands and farmers who are currently along this continuum.
“We are increasingly dedicated to providing fabrics created with integrity, offering assurance and transparency to our customers, and participating in the newest ways to ensure sustainable cotton,” says Cone Denim President Steve Maggard. “Cotton is the foundation of denim. Cone is committed to leading the industry in offering the highest standards in sustainable and ethically grown cotton from our new certification with Regenagri® and longstanding participation with BCI and Cotton Leads to our partnership with Oritain. Not only are we dedicated to achieving Cone’s sustainability goals, but we’re also passionate about working with brands to help our customers meet and exceed their sustainability goals. The industry must collaborate on integrating these regenerative agriculture practices into supply chains in order to continuously push towards a more sustainable future.”
Together with its parent company Elevate Textiles, Cone Denim has pledged to the U.N.’s Sustainable Development Goals and committed to source 80% verifiably sustainable cotton by 2025. The brand offers a variety of responsibly sourced cotton including recycled cotton, organic cotton, and Better Cotton Initiative™ (BCI) cotton, and continuously invests in supporting new initiatives. Cone is a member of the U.S. Cotton Trust Protocol, which brings verifiable goals and measurement to sustainable cotton production and drives continuous improvement in certain sustainability metrics. Additionally, Cone’s partnership with supply chain traceability specialist, Oritain, remains another ongoing priority when it comes to transparency and supply chain integrity.
Cone Denim will continue to incorporate regenerative farming into its cotton supply chain and build upon its sustainability commitments, always searching for new and improved strategies. To find out more or to learn how to work with regenerative cotton, please contact your Cone Denim representative.
About Cone Denim
A leading denim innovator for more than 130 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes sustainable practices through its SustainblueTM denim fabrics representing the highest standards in responsible manufacturing and Cone’s commitment to making a positive impact in its communities. From performance denims and superior S GENE® technology to vintage re-creations of Cone Deeptone DenimTM reaching back to the early 1900s, Cone offers unique collections of Performance, Stretch, Selvage, and Distilled IndigoTM denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of Elevate Textiles, Inc. with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC, New York, Los Angeles and Hong Kong. To learn more, visit us at conedenim.com, LinkedIn, Instagram, and Facebook, or elevatetextiles.com.